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Boost your SMB’s social media presence

  Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are … Read More

Instagram Algorithm: What You Need to Know to Boost Organic Reach

So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds, on average. But the creators of the platform are committed to ensuring that you see the photos and videos you care about most. … Read More

Social Media and Marketing

  Marketing and social media now go hand in hand. “Social media has been invaluable as we have built our business, and when used correctly, it can be a great help to companies who don’t have marketing budgets,” say Laura Mignott … Read More

Which social media platforms suit your SMB?

  The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there … Read More

Instagram Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding … Read More